The challenge

Property sites tend to optimise for filtering and forget about looking. Horizon had a strong portfolio of homes that photographed beautifully and a platform that displayed them at the size of a postage stamp.

What we changed

We inverted the usual hierarchy. Photography leads, filters recede until asked for, and each listing is laid out to be read rather than scanned. Details that matter to buyers — light, proportion, neighbourhood — get room to breathe.

Search remains fast and complete underneath, but it no longer dominates the first impression.

The outcome

Time spent per listing more than doubled and enquiry rates rose alongside it. The team also found the new layout easier to keep current, since a strong photograph now carries most of the work.